Sökning: "Clara Ljungberg"

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1. 1. Från Gubbe till Fashion Week

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Isabelle Lacotte Olsson; Hanna Brochs Ljungberg; Martin Wall Mattson; [2013]
   Nyckelord :Key words: Revitalization; brand extension; GANT; Business and Economics;

   Sammanfattning : Abstract Title: From Oldster to Fashion Week – A study of brand revitalization through brand extension Seminar date: 2013-06-05 Course: FEKH29 Business Administration – Marketing Authors: Hanna Brochs, Isabelle Lacotte Olsson, Martin Mattson Advisor: Lars Carlman Examiner: Clara Gustafsson Purpose: The purpose of this essay is to discuss and analyze how a company can use brand extension to revitalize a brand and increase brand equity. Methodology: A hermeneutical study that relies on data collected through qualitative research methodology. LÄS MER