Sökning: "Claudia Guarin"

Hittade 1 uppsats innehållade orden Claudia Guarin.

  1. 1. Marketing the Beatiful Black Sheep: Studying the Image Creation Process of Destinations with Social Problems through a Dialectical Approach of Myth Makers using Photo Elicitation and Story Telling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christoph Luenser; Claudia Guarin; Natalie Krainski; [2009]
    Nyckelord :Destination Marketing; Image Creation Process; Myth; Photo Elicitation; Story Telling; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: With this study we aim to understand how the interrelationship of DMOs and consumers working as myth makers, create the overall image of a destination with social problems where especially negative imagery is avoided by DMOs. Methodology: In order to understand the dialectical image creation process of destinations with social problems a grounded theory approach, which is characteristic for CCT studies, is implemented. LÄS MER