Sökning: "Claudia Hallén"

Hittade 1 uppsats innehållade orden Claudia Hallén.

  1. 1. På jobbfronten mycket nytt. Hur skuld och gemenskap påverkar utfallet för Försvarsmaktens rekryteringskampanjer.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Claudia Hallén; Viktor Tingåker; [2015]
    Nyckelord :recruitment advertising; recruiting young adults; ; young adults; Swedish Armed Forces; ; the impact of feelings on attitude toward ad; and brand attitude; employee value proposition;

    Sammanfattning : Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. LÄS MER