Sökning: "Collaborative Marketing"
Visar resultat 1 - 5 av 37 uppsatser innehållade orden Collaborative Marketing.
1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER
2. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability
Master-uppsats, Lunds universitet/Internationella miljöinstitutetSammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER
3. Developing Machine Learning-based Recommender System on Movie Genres Using KNN
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. LÄS MER
4. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry
Master-uppsats, SLU/Dept. of Forest EconomicsSammanfattning : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. LÄS MER
5. Bilden av biblioteket - ett prisma av kommunikation
Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : The aim of this bachelor’s thesis is to reach a deepened understanding on the effects of increased communication within the public library sector. Few studies in the field of library and information science and social sciences focus on strategic communication in a library context. LÄS MER