Sökning: "Communications strategies"

Visar resultat 1 - 5 av 194 uppsatser innehållade orden Communications strategies.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
   Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

3. 2. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
   Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

   Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

4. 3. Enviromental Discourse and Government Framing : a Comparative Study about the portrayal of Environmental issues by governmental actors in Poland and Sweden

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Författare :Odd Grafström; [2024]
   Nyckelord :Government Framing; Political Communication Strategy; Poland; Sweden; Environmental issues.;

   Sammanfattning : This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities. LÄS MER

5. 4. PRAGMATIC COMPETENCE: REFUSAL SPEECH ACT BY IRANIAN STUDENTS IN SWEDEN

   Magister-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

   Författare :Kazhal Shatery; [2023-04-19]
   Nyckelord :English; culture; speech act of refusal; pragmatic; pragmalinguistics and sociopragmatics; politeness theory; refusal strategies;

   Sammanfattning : Understanding cross-cultural differences plays a crucial role in communication and successful cross-cultural communications depends on various factors such as pragmalinguistics and sociopragmatics. Many researchers focus more on the aspect of pragmatics such as speech acts. The present study is a contrastive study of refusal speech act. LÄS MER

7. 5. CSR som legitimeringsstrategi : En textanalys av kommunikationen kring socialt ansvar hos Swedish Match och Japan Tobacco International

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Henrik Lindkvist; Amanda Malm; [2023]
   Nyckelord :CSR; CSR-communication; legitimacy; controversial industries; tobacco industry; WPR;

   Sammanfattning : An organisation's survival depends on being considered legitimate through the eyes of society. Through CSR-work, organisations strive to appease stakeholders in order to reach and maintain legitimacy. In controversial industries this work is significantly harder, for such businesses often cause harm to human health, society and/or environment. LÄS MER