Sökning: "Company culture and Internal marketing."

Visar resultat 1 - 5 av 31 uppsatser innehållade orden Company culture and Internal marketing..

  1. 1. Secret sustainability: A case study of why a company might go silent with its green achievements

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Antonia Alan; Jenny Trolläng; [2022]
    Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

  3. 2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Jonatan Moen; Magdalena Woodhouse; [2021]
    Nyckelord :Customer value; Employer attractiveness; Employer branding;

    Sammanfattning : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. LÄS MER

  4. 3. Att göra CSR-policyn närvarande i den dagliga praktiken : En kvalitativ studie om hur företag kan skapa delaktighet

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Tova Eriksson; Frida Jonsson; [2021]
    Nyckelord :CSR; Corporate Social Responsibility; Social Responsibility; Internal Communication; Employee Commitment; Corporate Culture; CSR-policies;

    Sammanfattning : “Agenda 2030” and UN’s 17 sustainable development goals have increased the interest of sustainability in society. Pressure from different stakeholders implicates that organizations must act responsible in these questions. LÄS MER

  5. 4. Internal Marketing Communication : Alpha, a Machinery Business

    Magister-uppsats, Karlstads universitet

    Författare :Hanna Sloberg; Sara Nilsson; [2019]
    Nyckelord :Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Sammanfattning : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. LÄS MER

  7. 5. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alf Grönvall; Axel Holmner Härgestam; [2019]
    Nyckelord :Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Sammanfattning : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. LÄS MER