Sökning: "Competition of purchasing power"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Competition of purchasing power.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  3. 2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

    Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

  4. 3. Willingness to pay for improved maize seeds among smallholder farmers : a study of the input factor market in Kenya

    Uppsats för yrkesexamina på grundnivå, SLU/Dept. of Economics

    Författare :Anna Lenksjö; Henrik Nordzell; [2014]
    Nyckelord :Economics; Willingness to pay WTP ; Factor market; Kenya; Embu; Bondo; Smallholder farming; Inputs; Soil fertility management; Improved maize seeds; OPV; Hybrids;

    Sammanfattning : Kenya is considered to be a developing country. This means that basic needs such as nutrition are not met for an extended period of time (www, Sida 1, 2012). Approximately half of the population is living under the poverty line (www, CIA 1, 2012). Agriculture is the largest sector in the country, employing 75% of the population. LÄS MER

  5. 4. Improved Sourcing Flexibility through Strategic Procurement : A Case Study in a Global Manufacturing Company

    Master-uppsats, KTH/Industriell ekonomi och organisation (Avd.)

    Författare :Arian Borhanazad; Martin Tran; [2012]
    Nyckelord :Sourcing flexibility; Strategic procurement; Sourcing strategies; Purchasing portfolio models;

    Sammanfattning : Background – Increase in global competition, technological changes and demanding customers have resulted in more knowledge-intensive, unstable, complicated and an uncertain environment. In order to overcome these demand uncertainties and tough circumstances, manufacturers are required to investigate methods to increase flexibility. LÄS MER

  7. 5. A sourcing evaluation model for transportation and installation services of wind turbines - The case of E.ON Vind Sverige AB

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Nyquist; Malin Eklund; [2011]
    Nyckelord :Sourcing; evaluation model; transportation and installation services; wind power; wind turbine generators WTGs ; key factors.; Technology and Engineering;

    Sammanfattning : Today’s global competition forces manufacturing companies to re-evaluate their existing processes, technologies, manufactured parts and services in order to focus on strategic activities. The question whether to make or to buy goods or services represents a problem faced by many companies when deciding between keeping technologies/processes in-house or purchasing them from an outside supplier. LÄS MER