Sökning: "Consumer emotional behaviour"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden Consumer emotional behaviour.

  1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
    Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

    Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

  3. 2. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

  4. 3. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Vendela Johansson; Joy Bou Absi; [2023]
    Nyckelord :Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Sammanfattning : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER

  5. 4. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  7. 5. Influencer marketing: An exploratory study to identify consumer behaviour online

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emilia Möller; Ina Farag; [2022]
    Nyckelord :Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. LÄS MER