Sökning: "Corporate Storytelling"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden Corporate Storytelling.

1. 1. Ingen vill missa en bra berättelse : En analys av tre organisationers strategiska identitetsskapande berättande

   Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Christa Amnell; [2023]
   Nyckelord :strategiskt berättande; corporate storytelling; storytelling; identitetsskapande; organisationer; strategisk kommunikation;

   Sammanfattning : The purpose of this paper is to create a deeper understanding of how organizations can create and recreate their identity through strategic storytelling on their website. The study focuses on the work of three Swedish organizations (IKEA Sweden, Klippan municipality and Luleå University of Technology) with strategic storytelling in their identity-creating communication. LÄS MER

3. 2. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Herman Vähäkangas; Kevin Blomkvist; [2023]
   Nyckelord :Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

   Sammanfattning : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. LÄS MER

4. 3. Shattering the second glass ceiling:Interpreting the lived experiences of Female Entrepreneurs in Lagos, Nigeria, using Schlossberg’s Transition Theory.

   Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Abosede Amusan; [2023]
   Nyckelord :Glass Ceiling; Transition Theory; Corporate Employment; Entrepreneurs; Female Entrepreneurs; Business Owners; Nigerian Society; Storytelling; Women Empowerment; and Emancipation; Challenges.;

   Sammanfattning : Abstract Introduction: This study examined the lived experiences of Female Entrepreneurs in Lagos State, Nigeria, who transitioned from traditional corporate employment settings to venture into uncharted entrepreneurial territory. In their transition from employee to entrepreneur, this study identified the existence of glass ceiling in both phases. LÄS MER

5. 4. A Storytelling and Brand Identity Connection

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; [2022]
   Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

7. 5. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

   Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

   Författare :Klara Wellén; [2022]
   Nyckelord :Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

   Sammanfattning : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. LÄS MER