Sökning: "Corporate brand"

Visar resultat 21 - 25 av 633 uppsatser innehållade orden Corporate brand.

  1. 21. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Ekeroth; [2023]
    Nyckelord :corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Sammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER

  3. 22. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Hüsam; Linnéa Nordmark; [2023]
    Nyckelord :Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. LÄS MER

  4. 23. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Mikaela Jansson; Katarina Ölander Gür; [2023]
    Nyckelord :CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER

  5. 24. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER

  7. 25. Brewing Up a Storm: The Rise of Stars Coffee

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Victoria Friman; Karin Forslund; [2023]
    Nyckelord :Trademark infringement; corporate brand management; Starbucks; Business and Economics;

    Sammanfattning : .... LÄS MER