Sökning: "Country cues"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Country cues.

  1. 1. Rosa prinsessa eller blå superhjälte? : En kartläggning av könsstereotypiska roller via den grafiska formgivningen på gratulationskort för barn

    M1-uppsats, Mittuniversitetet/Institutionen för naturvetenskap, design och hållbar utveckling (2023-)

    Författare :Linda Rós Guðnadotter; Tilde Dahl; Alva Wiklund; [2023]
    Nyckelord :Genuskoder; Gratulationskort; Könsstereotypiska roller; Grafisk design;

    Sammanfattning : The reason for this study is to investigate if stereotypical gender roles exist in greeting cards designed for children in Sundsvall, Sweden and to what extent. Studies show that gender cues in design can have an effect on people's self image and that children are especially affected. LÄS MER

  3. 2. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER

  4. 3. Between Worlds : An Exploration of Cultural Identity Development of Third Culture Kids

    Master-uppsats, Linköpings universitet/Avdelningen för migration, etnicitet och samhälle (REMESO)

    Författare :Giulia Purri Gomes; [2023]
    Nyckelord :Third Culture Kids; Cultural Identity; Non-Place; Identity; Belonging;

    Sammanfattning : This thesis aims to understand and explore how the experience of adult Third Culture Kids (TCKs) – individuals who live abroad outside of their parents' passport country in their developmental years – impacted the development of their cultural identity. Child migrants on a global level are increasing in the modern context, and not enough literature has focused on exploring the impact a highly mobile and transient upbringing has on children. LÄS MER

  5. 4. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Tamar Samkharadze; [2021-09-13]
    Nyckelord :Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

    Sammanfattning : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. LÄS MER

  7. 5. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Svensson; Amanda Karlsson; [2021]
    Nyckelord :Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Sammanfattning : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. LÄS MER