Sökning: "Country-of-Production"

Hittade 5 uppsatser innehållade ordet Country-of-Production.

1. 1. Produktionslandets inflytande : The influence of country-of-production

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Alva Jürgens; Hanna Sandberg; [2022]
   Nyckelord :Country of Production; Purchase Intention; Country Equity; Country Awareness; Country Loyalty; Country Image; Perceived Value; Produktionsland; köpintention; nationsvärde; nationskännedom; nationslojalitet; nationsuppfattning; upplevt värde;

   Sammanfattning : Studien syftar till att undersöka hur modeföretags val av produktionsland påverkar svenska konsumenternas köpintention. Resultatet ska kunna användas som ett motiv av företag inom modesektorn i deras beslut om produktionsland. LÄS MER

3. 2. Barriers with social and environmental compliance : A qualitative study of compliance in supply chains within the clothing industry

   Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Nicolina Ioannou; [2021]
   Nyckelord :clothing industry; supply chain; developing countries; environmental injustice; social compliance; environmental compliance;

   Sammanfattning : There is an increased public pressure on clothing brands to consider environmental and social issues when sourcing from suppliers in developing countries, and to ensure that their supply chain partners do the same. However, social, and environmental issues within the clothing industry are complex with many actors involved. LÄS MER

4. 3. Klädproduktion för svensk marknad ur ett energiperspektiv - En komparativ studie mellan tre textila material genom influenser av LCA

   Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

   Författare :Jen Pham; [2015]
   Nyckelord :clothes; textiles; energy; LCA; environmental impacts; Earth and Environmental Sciences;

   Sammanfattning : The consumption of clothes in Sweden has dramatically increased since the beginning of the 2000s. Changing of attitudes towards clothing in society and accessible fast fashion are a few contributing factors. LÄS MER

5. 4. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Anna Ericsson; Erik Linnander Obermayer; [2013]
   Nyckelord :Perceived quality; country of origin; country of production; congruity; Swedish;

   Sammanfattning : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. LÄS MER

7. 5. Make It 'til You Break It : - A Study of If and How Country-of-Origin Incongruence Affects Consumer-Based Brand Equity

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Sylvia Fridjonsson; Emma Mersmann; [2011]
   Nyckelord :Consumer-Based Brand Equity; Country-of-Origin; Country-of-Production; Country-of-Corporate Ownership; Country-of-Corporate Headquarters; Country-of-Brand Origin; Country-of-Origin Incongruence;

   Sammanfattning : As companies are focused on and capable of creating brand images aimed at supporting their brands, some choose to strategically associate them with specific countries or regions in hopes of attaining perceivably higher consumer-based brand equity. Although such a strategy could prove itself effective in the sense of increasing the amount of positive consumer perceptions, it might also result in harmful effects if the marketed country-of-brand origin is not in congruence with the brand‟s other country-of-origin constructs. LÄS MER