Sökning: "Culture and Marketing"

Visar resultat 11 - 15 av 572 uppsatser innehållade orden Culture and Marketing.

1. 11. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

   Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Författare :Anne Marie Holst; [2023]
   Nyckelord :strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

   Sammanfattning : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. LÄS MER

3. 12. Svenska fotbollssupportrars mediekonsumtion : Bourdieusk studie om sambandet mellan supporterpositioner och mediekonsumtionen av fotboll

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Wikegård; Dageryd Jacob; [2023]
   Nyckelord :;

   Sammanfattning : This bachelor's thesis aims to apply Pierre Bourdieu's theoretical framework of field, capital, and habitus to examine and understand how field-specific capital within the specific context of Swedish football supporters influences their media consumption. Bourdieu was concerned with how people's experiences and understanding of the world were shaped by, and concurrently shaped, the social structures prevalent in society. LÄS MER

4. 13. Skrolla Vidare: En kvalitativ studie om konsumenters identitetsskapande på TikTok

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Theodor Tranarp; Alice Wischer; Klara Johansson; [2023]
   Nyckelord :Identitet; TikTok; Motivation; Grupptillhörighet; Konsumenter; consumers; Social Groups; Business and Economics;

   Sammanfattning : Examensarbetets titel: “Skrolla vidare “ En kvalitativ studie om konsumenters identitetsskapande på TikTok. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Alice Wischer, Klara Johansson och Theodor Tranarp Handledare: Clara Gustafsson Nyckelord: Identitet, TikTok, Motivation, Grupptillhörighet, Konsumenter Syfte: Uppsatsen ämnar att undersöka konsumenters användande av mediet TikTok och skapa en förståelse för motivationen till användandet samt konsumentkulturen och den sociala identiteten som uppstår till följd av det. LÄS MER

5. 14. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Adam Christensson; Vendela Melin; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. LÄS MER

7. 15. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   Kandidat-uppsats,

   Författare :Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Nyckelord :Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Sammanfattning : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. LÄS MER