Sökning: "Culture and Marketing"

Visar resultat 36 - 40 av 572 uppsatser innehållade orden Culture and Marketing.

1. 36. "Be fit, my age, big c**k": Engagements with Hegemonic Masculinity, Hetero(homo)normativity and Discrimination among Queer Male Dating App Users in Malmö and Copenhagen - A Thematic and Summative Content Analysis

   Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Författare :Aaron West; [2023]
   Nyckelord :MSM dating apps; hegemonic masculinity; heteronormative; homonormative; misogyny; body shaming; racism; queer digital geographies; self- re presentation; online disinhibition.; Social Sciences;

   Sammanfattning : This exploratory research addresses a significant gap in feminist, cultural, and digital geographies by examining the geographic variations of how hegemonic masculinity, hetero(homo)normativity and discrimination is exhibited by MSM dating apps users in two distinct city contexts. Drawing from a post-structuralist humanistic perspective, the study explores how dominant ideologies shape exclusionary online queer spaces made unique by digital placemaking. LÄS MER

3. 37. SUSTAINABLE  HERITAGE LIGHTING DESIGN WITH MODERN TECHNOLOGY

   Magister-uppsats, KTH/Ljusdesign

   Författare :Suma Mathew; [2023]
   Nyckelord :Drone lighting; Sculpture lighting; Renewable Energy; light pollution; light and shadow.;

   Sammanfattning : The research aims to explore the effective utilization of drone technology for visually narrating a story. By analyzing lighting techniques and design strategies, insights will be provided into lighting practices that address the current energy and climate crisis. LÄS MER

4. 38. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Ellinor Ljung; [2023]
   Nyckelord :Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

   Sammanfattning : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. LÄS MER

5. 39. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Kevin Nermark; [2023]
   Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

7. 40. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   Kandidat-uppsats, Jönköping University

   Författare :Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Nyckelord :Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Sammanfattning : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. LÄS MER