Sökning: "Culture and Marketing"

Visar resultat 6 - 10 av 382 uppsatser innehållade orden Culture and Marketing.

  1. 6. Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Claesson; Nathalie Tägt Ljungberg; [2018]
    Nyckelord :Consumer Engagement; Instagram; Social Influence; Influencer Marketing; Social Media; Business and Economics;

    Sammanfattning : Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. LÄS MER

  2. 7. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Leonie Greife; [2018]
    Nyckelord :Social Sciences;

    Sammanfattning : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. LÄS MER

  3. 8. Ett spel för galleriet : en studie om svensk spelreklam

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Filip Tagesson; Sebastian Ekström; [2018]
    Nyckelord :Gambling; Winning; Gambling culture; Consumer culture theory; Representations; Semiotics; Spel; Vinnande; Spelkultur; Consumer culture theory; Representationer; Semiotik;

    Sammanfattning : Studien har utgångspunkt i den föreslagna upplösningen av det svenska spelmonopolet. Lagregleringen föreslås träda i kraft i början av 2019 för att tillåta privata spelaktörer att både agera och marknadsföra sig på den svenska spelmarknaden på lika villkor som de statligt ägda spelbolagen idag har. LÄS MER

  4. 9. Signs From Above

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Nilsson; Thomas McCahan; [2018]
    Nyckelord :In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Sammanfattning : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. LÄS MER

  5. 10. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joana Gama Filho; Melanie Hopkins; [2018]
    Nyckelord :Critical Studies; Consumer Culture Studies; Postmodernism; Internet; Love; Interpersonal Relationships; Social Media; Dating Apps; Tinder; Digital Society; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. LÄS MER

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