Sökning: "Customer Lifetime Value"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Customer Lifetime Value.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  3. 2. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Magnus Gerde; [2023]
    Nyckelord :Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

    Sammanfattning : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. LÄS MER

  4. 3. Affärsmodeller mot digitalisering : Förändringar av värdeskapande strategier och tjänstefokus

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sofia Dyrke; Alexander Karlsson; [2023]
    Nyckelord :Business model; the cloud; digital tools and solutions; ancillary services; excellence.;

    Sammanfattning : The technical use to create value and ease the work for companies have through the last years taken major steps. The use of information technology (IT) has revolutionized opportunities and forced companies to change their offerings in order not to lose their competitiveness in the market. LÄS MER

  5. 4. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Nyckelord :Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Sammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER

  7. 5. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christoffer Lindström; [2022-08-18]
    Nyckelord :Business model; Business model Innovation; Subscription Economy; Subscription Business Models; Subscription-based Business models; The Subscription Economy;

    Sammanfattning : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. LÄS MER