Sökning: "Customer participation"

Visar resultat 1 - 5 av 163 uppsatser innehållade orden Customer participation.

1. 1. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Shajan Bakir; Joel Arvid Olai; [2024]
   Nyckelord :brand community; customer loyalty; Tesla; Facebook;

   Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

3. 2. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hampus Johansson; Sebastian Leijen; [2023-07-19]
   Nyckelord :Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

   Sammanfattning : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. LÄS MER

4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

5. 4. Gender dimension in the informal trade networks in the ECOWAS region: the case of the Nana Benz

   Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Gloria Sánchez Sánchez; [2023]
   Nyckelord :Social Sciences;

   Sammanfattning : This research focuses on the determinants of participation in informal trade and firms for women in West Africa using the example of the Nana Benz in Togo as a case study. Women have been involved in informal trade for centuries, yet their role tends to be overlooked due to gender inequalities. LÄS MER

7. 5. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zachary Sporn; [2023]
   Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER