Sökning: "Daniela Bolmsjö"

Hittade 2 uppsatser innehållade orden Daniela Bolmsjö.

1. 1. Reverse Innovation: A global strategy to exploit opportunities in emerging and developed markets - A case study based research on innovations that diffuse from emerging into developed markets

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Daniela Bolmsjö; Julia Heller; [2015]
   Nyckelord :Reverse Innovation; Frugal Innovation; Innovation Diffusion; Emerging Markets; Developed Markets;

   Sammanfattning : The strategy of Reverse Innovation, i.e. innovations that diffuse from emerging into developed countries, has recently gained attention within Academia and renowned business journals. LÄS MER

3. 2. E-handeln är det nya svarta ...så var noga med hur du stylar den.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Daniela Bolmsjö; Cajsa Dahlberg; [2013]
   Nyckelord :campaign; framing effects; e-store; regulatory orientation focus fit; consumer behavior;

   Sammanfattning : Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. LÄS MER