Sökning: "David Stensson"

Hittade 2 uppsatser innehållade orden David Stensson.

1. 1. Is There a First Mover Advantage in an Online Market?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Charlotte Andersson; David Stensson; [2017-06-29]
   Nyckelord :First-Mover Advantage; Online Grocery Market; Practice Theory;

   Sammanfattning : Purpose The aim of this study is to investigate the presence of a first-mover advantage (FMA) in the Swedish grocery market. Further, we wish to contribute to the field of strategic management by broadening the knowledge of FMA within the online grocery market, to add to the non-existent literature and to provide practical insights for firms looking to enter online markets. LÄS MER

3. 2. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

   Kandidat-uppsats,

   Författare :David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
   Nyckelord :Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

   Sammanfattning : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. LÄS MER