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1. Anthropomorphic animals in commercials : why fake animals tell good stories
Master-uppsats, Lunds universitet/Avdelningen för konsthistoria och visuella studierSammanfattning : Animals are often used in advertising, especially in commercials. When given human characteristics, and used in several commercials over a longer period of time, anthropomorphic animal spokespersons are born. These animals are neither real animals nor humans. They are hybrids, or fake animals. LÄS MER
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