Sökning: "Destination Branding"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden Destination Branding.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Nyckelord :place brand identity; place branding; sustainability; content analysis;

    Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

  3. 2. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping

    Kandidat-uppsats, Jönköping University

    Författare :Ahmad Malaekah; Philip Jidah; Felix Kellgren; [2023]
    Nyckelord :Place Branding; Small Cities; Events; Outdoor Nature; Jönköping;

    Sammanfattning : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. LÄS MER

  4. 3. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Annika Hallwass; [2023]
    Nyckelord :;

    Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

  5. 4. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Nyckelord :Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Sammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER

  7. 5. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Nyckelord :branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Sammanfattning : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. LÄS MER