Sökning: "Digital Persona"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Digital Persona.

  1. 1. Gränssnittsdesign för optimal produkpresentation : Hur UX-design kan användas för produktpresentation och påverka användarupplevelse

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Sofia Dinh; [2023]
    Nyckelord :UX design; user experience; product presentation; interface design; UX-design; användarupplevelse; produktpresentation; gränssnittsdesign;

    Sammanfattning : This study has been carried out in collaboration with BeKa SWEDEN AB with the aim ofinvestigating how optimal product placement and product presentation should take place on awebsite using UX design. The research question reads as follows: "How can UX design beused to create an optimal product presentation of a single product, and further improve theuser experience on a web page?". LÄS MER

  3. 2. Det har inte varit top of mind : En kvalitativ studie om folkbibliotekariers erfarenheter av och attityder till Digiteket som kompetensutvecklande resurs.

    Kandidat-uppsats, Södertörns högskola/Biblioteks- och informationsvetenskap

    Författare :Frida Clementz; [2023]
    Nyckelord :continuing professional development CPD ; public librarians; public library; Digiteket; professional learning; kompetensutveckling; folkbibliotekarier; folkbibliotek; Digiteket; professionellt lärande;

    Sammanfattning : Changes in society are reflected in librarians' daily work which means they have to continue to develop their competencies after their education in library and information science. Continuing professional development (CPD) via digital resources is a contemporary form of CPD that comes with both opportunities and limitations. LÄS MER

  4. 3. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Johannes Ahola; Olivia Gunnarsson; [2023]
    Nyckelord :Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Sammanfattning : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. LÄS MER

  5. 4. Avatar Selection in the Metaverse : How users choose their digital persona in VRChat

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Andrej Dudoglo; Florian Ritter; [2022]
    Nyckelord :avatars; avatar selection; virtual reality; VRChat; metaverse; virtual social space; identity; representation; mirror-dwelling;

    Sammanfattning : 1 Abstract Current endeavors in the tech-industry to create the first true metaverse, alongside other things, sparked the emergence of interest around virtual avatars, namely in the NFT community. Given the complexity of design-challenges associated with creating an immersive metaverse, its avatars and the systems they evolve around, this paper aims to understand user desires and motivational patterns for avatar selection in VRChat, a game that resembles much of what a future metaverse could look like. LÄS MER

  7. 5. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sanna Jurén; Isabelle Kallenberg; [2022]
    Nyckelord :Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Sammanfattning : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. LÄS MER