Sökning: "Dominik Weber"

Hittade 2 uppsatser innehållade orden Dominik Weber.

1. 1. The Engaged Gamer: An Exploration of Consumers’ Engagement and its Consequences for the Video Game Industry’s Strategic Brand Management

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Oskar Leander; Dominik Weber; [2016]
   Nyckelord :Strategic Brand Management; Brand Management; Engagement; Video Games; Digital Games; Video Game Industry; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research is to understand the phenomenon of the engaged gamer, that we term video gamer’s engagement beyond purchase and playing games and how it affects the strategic brand management in the video game industry. Theoretical Perspective: The study relates engagement to strategic brand management, including the creation of a brand identity within the production process of video games. LÄS MER

3. 2. Game Over? Electronic Arts – SimCity in Flames

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Martin Behm; Oskar Leander; Dominik Weber; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER