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1. SPONSORSHIP AS A STRATEGIC TOOL IN THE CONTEXT OF EVENT MANAGEMENT
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Events and festivals are important within society and, in recent years, more attention has been given to them in regards to how they should be managed as a regular business. Sponsorship allows financial and material resources, which an event organization may not get otherwise. LÄS MER
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