Sökning: "Dramatic"

Visar resultat 1 - 5 av 375 uppsatser innehållade ordet Dramatic.

  1. 1. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Sylvia Karanja; Björn Arvesen; [2018]
    Nyckelord :platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Sammanfattning : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. LÄS MER

  2. 2. The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lina Yan; Carol Musika; [2018]
    Nyckelord :Social media; SME; business growth; social media implementation.;

    Sammanfattning : Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. LÄS MER

  3. 3. Better get EUsed to it : A study on how Brexit affects Swedish international firms within the financial and manufacturing sector

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Philip Ytterberg; Viktor Aqvilin; [2018]
    Nyckelord :Brexit; EU; Internationalization; de-internationalization; commitment; uncertainty; risk;

    Sammanfattning : This study aims to investigate how Brexit induces changes in commitment, uncertainty and risk for Swedish firms in affiliation with the UK market. This study further attempts to elucidate different strategical actions when operating under politically turbulent market conditions. LÄS MER

  4. 4. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Miranda Schüler; Michelle Fee Maier; [2018]
    Nyckelord :Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Sammanfattning : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. LÄS MER

  5. 5. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oskar Bloom; Pontus Liljenberg; [2018]
    Nyckelord :Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Sammanfattning : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. LÄS MER

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