Sökning: "Driving force"

Visar resultat 1 - 5 av 802 uppsatser innehållade orden Driving force.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Utmaningar vid migrering till molntjänster

    M1-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Ida Sonne Lehnberg; Sébastien Holmström Borén; [2024]
    Nyckelord :Cloud computing; migration strategies; security; accessibility;

    Sammanfattning : The purpose of this study was to investigate whether a migration of data and applications towards the cloud entailed any detectable consequences. After that, our goal was to find some kind of solution to these possible problems. LÄS MER

  4. 3. Echoes of Power : A Study Unravelling the Major U.S. & U.K. Think Tanks' Perception on Russian and Ukrainian Military Prowess

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Gustaf Ostrenius; [2024]
    Nyckelord :Russia; Ukraine; Perception; Think Tanks; Policymaking;

    Sammanfattning : This thesis aims to investigate how the major U.S. and UK think tanks perceive and convey the military prowess of Russia and Ukraine following the Russia-Ukraine war from February 2022 to October 2023. The study uses poststructuralism and discourse analysis to examine blogs and reports from the major U. LÄS MER

  5. 4. Könsrollers påverkan på pojkar och flickors prestation i språkämnet : - En litteraturstudie

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Petronella Lodén; [2024]
    Nyckelord :Genus; Jämställdhet; Könsnormer; Könsskillnader; Läs- och skrivförmåga; Prestation; Språkämnen;

    Sammanfattning : Educational research in the Nordic countries has for decades shown a gender-gap inknowledge. Girls perform better than boys, especially in reading and writing. This paper is asystematic literature study with a qualitative approach. Eleven peer reviewed articles havebeen analysed. LÄS MER

  7. 5. Erkännandets ambivalens och arbetets prekarisering – Om möjligheten till erkännande i det prekariserade arbetet

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Nellie Johansson; [2024]
    Nyckelord :Erkännande; erkännandeteori; erkännandets ambivalens; arbetets prekarisering; prekaritet; arbete; idékritik; kritisk teori; Axel Honneth; Law and Political Science;

    Sammanfattning : The thesis examines the relationship between recognition and precarisation of work. The thesis is conducted through the fusion of the methodology of idéanalys and analytical political theory. Firstly, the concept of precarity and precarisation of work is presented and analysed. LÄS MER