Sökning: "E-commerce"

Visar resultat 1 - 5 av 765 uppsatser innehållade ordet E-commerce.

  1. 1. CENTER-STAGE EFFECT OCH AFFECT HEURISTIC: VAD MOTIVERAR BESLUT ONLINE? En undersökning om vikten av positionering och affektionsskapande markörer på nästintill identiska alternativ

    Kandidat-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Linn Englund; Emma Nordqvist; [2018-07-04]
    Nyckelord :Center-stage effect; Affect heuristic; positionering; affektion; beslutsfattande; e-handel; positionspreferenser; online;

    Sammanfattning : Different positioning of identical and nearly identical objects has been shown to play adetermining role on preferences and therefore decision-making. What position is mostpreferred during different kinds of situational decision-making has been a long-goingdiscussion and researchers have yet to reach an agreement. LÄS MER

  2. 2. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Movander; Nathalie Neiglick; [2018-07-03]
    Nyckelord :e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 3. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aishatou Fatima Moore; Loviisa Vaaheranta; [2018-07-03]
    Nyckelord :e-commerce; e-retailer; internationalization; internationalization performance; local adaptation; Desenio; Eleven; Fritidsfabriken; Junkyard; Miss Mary of Sweden; Northern Spirit;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  4. 4. Managing dangerous goods in reverse logistics Addressing the challenges of transporting parcels of dangerous goods in the reverse flow

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Lindström; Victoria Otterström; [2018-07-02]
    Nyckelord :Dangerous Goods; Reverse Logistics; Parcel; ADR; e-commerce;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  5. 5. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina Tricot

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Olivia Pivén; Sara Svärd; [2018-05-31]
    Nyckelord :Export Strategy; Frugal Innovation; International marketing; Local Adaption; Marketing Communication; Psychic Distance; Retail; Sales Channel.;

    Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER

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