Sökning: "E-newsletters"

Hittade 1 uppsats innehållade ordet E-newsletters.

  1. 1. Under Electronic Marketing Influence

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johanna Gustafsson; [2014]
    Nyckelord :E-newsletters; ; online conversion rate; influence principles; social proof; supply related scarcity;

    Sammanfattning : Marketers today frequently make use of electronic newsletters when communicating promotional content to subscribing consumers. Consumers receive so many of these newsletters that the chief objectives of an electronic newsletter has become to merely be granted attention by the receiver. LÄS MER