Sökning: "E-tail"
Visar resultat 1 - 5 av 8 uppsatser innehållade ordet E-tail.
1. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. LÄS MER
2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.
Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER
3. E-handels påverkan på logistiken i Stockholm
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : During the last decade e-commerce has boomed. More and more people shop online and decrease their number of visits to physical stores. Since e-commerce, in general, is still an increasing phenomenon the inevitable consequence is an increase in package delivers by different methods. LÄS MER
4. Vad är meningen med rummet?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Digitalisation has made it possible for retailers to create e-commerce businesses to complement physical stores. The widespread accessibility of digital platforms allows consumers to utilise e-commerce to shop online at any time or place. LÄS MER
5. The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies. LÄS MER