Sökning: "Ebba Stålhem"

Hittade 2 uppsatser innehållade orden Ebba Stålhem.

1. 1. Are organisations what they wear?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sophia Werne; Ebba Stålhem; [2016]
   Nyckelord :Signaling; Recruitment advertising; Brand attitude; Application intent; Nonconformity;

   Sammanfattning : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. LÄS MER

3. 2. Native Advertising - En Ulv i Fårakläder

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ebba Stålhem; Vanna Scholander; [2014]
   Nyckelord :Native Advertising; Online Advertising; Marketing Communication; Communication Effects; Consumer Perceptions;

   Sammanfattning : Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. LÄS MER