Sökning: "Electronic-commerce e-commerce"

Visar resultat 1 - 5 av 60 uppsatser innehållade orden Electronic-commerce e-commerce.

1. 1. Development of a data-driven marketing strategy for an online pharmacy

   Magister-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Nyckelord :Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Sammanfattning : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. LÄS MER

3. 2. Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

   Master-uppsats, KTH/Matematik (Avd.)

   Författare :Niklas Renström; [2022]
   Nyckelord :Recommendation System; Session Based; E-Commerce; Clothes; Children s Fashion; Machine Learning; RNN; LSTM; GRU; STAMP; Rekommendationssystem; Sessionsbaserad; E-handel; Kläder; Barnmode; Maskininlärning; Återkopplande Neurala Nätverk;

   Sammanfattning : The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. LÄS MER

4. 3. Prediction of the future trend of e-commerce

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Freja Engström; Disa Nilsson Rojas; [2021]
   Nyckelord :ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

   Sammanfattning : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. LÄS MER

5. 4. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   Kandidat-uppsats, Jönköping University/IHH, Marketing and Logistics

   Författare :Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Nyckelord :Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Sammanfattning : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. LÄS MER

7. 5. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya

   Kandidat-uppsats, Mittuniversitetet/Institutionen för data- och systemvetenskap

   Författare :Vanessa Kimana; [2020]
   Nyckelord :Electronic Commerce EC ; Online retailing; E-commerce adoption; Developing countries; Kenya; Small and MediumSized Enterprises SMEs ;

   Sammanfattning : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. LÄS MER