Sökning: "Elena Poveda Narejos"

Hittade 1 uppsats innehållade orden Elena Poveda Narejos.

  1. 1. E-commerce going global : the case of a Latvian e-tailer expanding over borders

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Elena Poveda Narejos; Luca Maria Fossati; [2013]
    Nyckelord :E-retail expansion; cross-border e-commerce; localization strategy;

    Sammanfattning : This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. LÄS MER