Sökning: "Elias Foghagen"

Hittade 1 uppsats innehållade orden Elias Foghagen.

  1. 1. Reach Out : En studie om synkronisering som marknadsföringsverktyg i musikindustrin

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Matilda Ferngren; Elias Foghagen; [2017]
    Nyckelord :Co-branding; Musikbranschen; Produktplacering; Synkronisering; Varumärke;

    Sammanfattning : The purpose with this study is to understand how the synchronizing process in the music industry works and see how it can be used as a marketing tool.  The study was done through a qualitative method with an inductive approach. As previous studies on this subject are very few, the inductive approach felt like a natural choice for us. LÄS MER