Sökning: "Elias Pärlhem"

Hittade 1 uppsats innehållade orden Elias Pärlhem.

  1. 1. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Elias Pärlhem; Johan Rutberg; [2018]
    Nyckelord :Influencer marketing; Opinion Leader; Micro-celebrity; Relationships; Instagram; Social Media; Influencers; Personality; Expertise; Influencer marknadsföring; Opinionsledare; Mikrokändis; Relationer; Instagram; Sociala medier; Influencers; Personlighet; Expertis;

    Sammanfattning : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. LÄS MER