Sökning: "Elias Pärlhem"
Hittade 1 uppsats innehållade orden Elias Pärlhem.
1. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. LÄS MER
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