Sökning: "Elina Sargezi"

Hittade 2 uppsatser innehållade orden Elina Sargezi.

1. 1. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

   Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Eric Bergqvist; Elina Sargezi; [2011]
   Nyckelord :Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

   Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER

3. 2. Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Nanci Kasto; Elina Sargezi; Micaela Tärnhamn; [2009]
   Nyckelord :attitude; brand; commitment; consumer behaviour; corporate response; experiment; negative publicity; attityd; experiment; företagsrespons; konsumentbeteende; lojalitet; negativ publicitet; varumärke;

   Sammanfattning :     According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. LÄS MER