Sökning: "Elisabeth Hasselström"

Hittade 2 uppsatser innehållade orden Elisabeth Hasselström.

  1. 1. Representation Construction of Indigeneity by State vs Sámi Governments : Communicating Indigeneity through Official Government Discourse in Norway and Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för medie- och kommunikationsvetenskap

    Författare :Elisabeth Hasselström; [2022]
    Nyckelord :Critical Discourse Analysis; Indigenous peoples; Official Documents; Political Discourse; Representation; Communication; Government; Sweden Norway;

    Sammanfattning : The purpose of this thesis is to examine the representation of the Sámi population as constructed in the official political discourses of the Swedish and Norwegian Governments and the Sámi Parliaments. As Sámi policies and Sámi political action have historically been limited by the dominating postcolonial conception of the Sámi by the nation-state, this thesis evaluates how the Governments of Sweden and Norway construct a representation of the Sámi in comparison to the representation offered by elected Sámi representatives to ascertain how the sociohistorical perspectives of the majority population reflect the conception of the Sámi population today. LÄS MER

  3. 2. Två sidor av sociala medier : En kvantitativ och kvalitativ studie av vad två företag publicerar på Facebook och vad ett urval av följare tycker om innehållet

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Elisabeth Hasselström; Jenny Pira; [2016]
    Nyckelord :Sociala medier; Spotify; H M; mixed method; fenomenografi; innehållsanalys; relationship marketing; Facebook; varumärken; följare; kundbeteende; marknadsföring;

    Sammanfattning : A lot of today’s marketing have moved to social media-platforms, especially Facebook. But how do companies use this media to communicate to their customers? And what does the customers who follow the companies on Facebook feel about the content being published? The purpose of this study is to get a better understanding on what two large companies, H&M and Spotify, publish on Facebook and to find out what their followers perception of the content is. LÄS MER