Sökning: "Emil Conradie"

Hittade 1 uppsats innehållade orden Emil Conradie.

  1. 1. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    Master-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Emil Conradie; [2016]
    Nyckelord :Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Sammanfattning : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. LÄS MER