Sökning: "Emmy Jylhä"

Hittade 1 uppsats innehållade orden Emmy Jylhä.

  1. 1. Customer Defection and Value in Business-to-Business Relationships

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emmy Jylhä; [2018]
    Nyckelord :Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Sammanfattning : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. LÄS MER