Sökning: "Emmy Svedberg"

Hittade 2 uppsatser innehållade orden Emmy Svedberg.

  1. 1. Where should your influencer marketing strategy land?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofie Murakas; Emmy Svedberg; [2018]
    Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER

  3. 2. Fashionabla Upptäckter om Effekten av Reklamkreativitet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emmy Svedberg; Linnea Törnvall; [2016]
    Nyckelord :advertising creativity; marketing; fashion industry; premium brands; marketing signal theory;

    Sammanfattning : Advertising creativity is undoubtedly seen as one of the top elements for advertising effectiveness. Studies show that retailers seem to be more positively evaluated by the customers through advertising creativity, but research about the relationship between advertising creativity and retailers are still insufficient. LÄS MER