Sökning: "Entopreneurs"

Hittade 1 uppsats innehållade ordet Entopreneurs.

  1. 1. What's bugging Sweden?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lisa Runnö; Fanny Norell; [2017]
    Nyckelord :Market formation; Edible insects; Performativity; Entopreneurs; Legitimation;

    Sammanfattning : Previous research urges for the need to reconnect markets to marketing and more specifically highlights the lack of studies on new markets. This thesis aims at filling this research gap by increasing the understanding of how new markets are formed. LÄS MER