Sökning: "Eric Bergqvist"

Hittade 2 uppsatser innehållade orden Eric Bergqvist.

  1. 1. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Eric Bergqvist; Elina Sargezi; [2011]
    Nyckelord :Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER

  3. 2. Entrepreneurial Expansion : Swedish staffing companies entering the market in Oslo, Norway

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Jonatan Edler; Tomas Andersson; Eric Bergqvist; [2010]
    Nyckelord :Entrepreneurship; Entrepreneurial expansion; staffing industry;

    Sammanfattning :   Purpose Our purpose is to develop a model, based on theoretical framework regarding expansion strategies and cultural differences and see if it can explain the establishment of Swedish staffing companies in Oslo, Norway. Theoretical Framework The theoretical framework presents theories within the field of cultural and social beha-vior, internationalization in general and two different approaches of international expan-sion. LÄS MER