Sökning: "Erika Brag"

Hittade 1 uppsats innehållade orden Erika Brag.

  1. 1. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Madeleine Gadd; Erika Brag; [2011]
    Nyckelord :Market Signal Theory; Word-of-Mouth; Advertising; Fashion Industry; Restaurant Industry;

    Sammanfattning : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. LÄS MER