Sökning: "Erika Brazaityte"

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  1. 1. Internal communication of corporate values in Nordic Investment Bank

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Erika Brazaityte; [2015-02-13]
    Nyckelord :internal communication; corporate communication; corporate values; employee engagement;

    Sammanfattning : This paper analyses an internal communication campaign on reformulated corporate values, implemented in Nordic Investment Bank. The paper aims to explore the context, implications, process and challenges of such campaign. LÄS MER