Sökning: "Erika Molinder"

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  1. 1. To Influence and Be Influenced

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ebba Törneman; Erika Molinder; [2018-07-03]
    Nyckelord :Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

    Sammanfattning : Marketing efforts using traditional celebrity endorsers have for long been widely used with great success. However, the rise and development of the internet, as well as businesses’ products and services becoming more digitised, new forms of product endorsement have emerged. LÄS MER