Sökning: "Esther Daweke"

Hittade 1 uppsats innehållade orden Esther Daweke.

  1. 1. Prototyping in business model innovation - An exploratory study of prototypes as tools for business model experimentation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Esther Daweke; Tracy Gehrmann; [2016]
    Nyckelord :Business model innovation; Prototyping; Experimentation; Process view; Conceptualization;

    Sammanfattning : In today's rapidly evolving markets companies must recurrently innovate their business models to achieve a sustainable competitive advantage. However, substantial risks and challenges are inherent in the process of business model innovation (BMI), causing many BMI attempts to fail in practice. LÄS MER