Sökning: "Eva Zhang"

Hittade 1 uppsats innehållade orden Eva Zhang.

  1. 1. Internal Marketing : A study within the Profil Group

    Kandidat-uppsats, IHH, Nationalekonomi; IHH, Företagsekonomi

    Författare :Ann Nguyen; Eva-Lena Sandlund; Xu Zhang; [2012]
    Nyckelord :Internal marketing; motivation; strategic management and Profil group;

    Sammanfattning : Problem – The expansion of the service sector in Sweden resulted with more jobsopportunities, which leads to higher employee turnover rate. Moreover the lack ofinternal marketing within the organization makes the situation even worse. LÄS MER