Sökning: "Facebook Fan Pages"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Facebook Fan Pages.

  1. 1. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Nyckelord :Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Sammanfattning : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. LÄS MER

  3. 2. Social media sentiment analysis for firm's revenue prediction

    Master-uppsats, Uppsala universitet/Informationssystem

    Författare :Ioanna Dimadi; [2018]
    Nyckelord :Social media; Facebook; Twitter; Sentiment analysis; VADER; Linear regression;

    Sammanfattning : The advent of the Internet and its social media platforms have affected people’s daily life. More and more people use it as a tool in order to communicate, exchange opin-ions and share information with others. However, those platforms have not only been used for socializing but also for expressing people’s product preferences. LÄS MER

  4. 3. "We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Teemu Pynnönen; [2018]
    Nyckelord :Organizational image management; social identity theory; social media; sports industry; sports organizations; sports fans; Swedish Hockey League;

    Sammanfattning : This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. LÄS MER

  5. 4. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
    Nyckelord :Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

    Sammanfattning : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. LÄS MER

  7. 5. Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Silbi Song; [2014]
    Nyckelord :internet; social media; Facebook; brand community; fan community; fan culture; identity; digital identity; identity construction; digital marketing; digital advertising; uses and gratifications; audience research;

    Sammanfattning : The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. LÄS MER