Sökning: "Farrah Fawzy"
Hittade 1 uppsats innehållade orden Farrah Fawzy.
1. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER
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