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  1. 1. Hybrid Social Enterprises Approach to Brand Management

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fatim Master; Dominika Lubowicka; [2016-09-22]
    Nyckelord :Social entrepreneurship; hybrid social enterprise; branding; brand management approaches; brand perspective; customer perspective; ; brand management method and company attitude to branding;

    Sammanfattning : Recently there has been a remarkable growth in hybrid social enterprises since they have a unique blend of social and economic goals. Despite this, hybrid social enterprises face various challenges when it comes to branding. LÄS MER