Sökning: "Felicia Åslund"

Hittade 1 uppsats innehållade orden Felicia Åslund.

  1. 1. How ability and previous knowledge effect working memory in a financial setting

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felicia Åslund; Therese Höijer; [2017]
    Nyckelord :Economic psychology; Financial choice architecture; Financial literacy; Financial memory; Working memory;

    Sammanfattning : Swedish people invest more and more in funds. Much research has been done about how to best present probabilistic information in a way that the consumer understands. But all this research has taken for granted that the consumer has access to all the information when making a decision. LÄS MER